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CASE STUDY · GAMING & CREATOR MARKETINGPlayStationLive stream

PlayStation
Trophy Hunt

Turning a month-long PlayStation challenge into a creator-led gaming campaign — a trophy-collecting competition promoted live on LTU Republic’s streams, with CyberCare as campaign partner.

30 March – 30 April 2024

By the numbers

Public campaign data from LTU Republic’s Twitch archive and YouTube.

134K+Estimated viewer-hoursAcross the broadcasts that promoted the campaign
26Twitch broadcastsWith live Trophy Hunt promotion
29K+YouTube viewsOn the campaign announcement video
1,249Peak average viewersHighest average audience on one stream
1Month-long campaign30 March – 30 April 2024

Sources: CyberCare’s public campaign announcement, the TwitchTracker archive and YouTube. Viewer-hours are an estimate across the broadcasts that carried the campaign promotion, not campaign-attributed impressions.

Trophy Hunt key art: a white line-art trophy on a blue and gold backgroundCampaign key art
Pixel-art promo: a creator at a podium with a Lithuanian heart and PlayStation-style logoShort-form promo
YouTube thumbnail: the creator pointing to the Trophy Hunt trophy29K+ views on YouTube

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